Naturhouse extends its international presence to 31 countries after recently entering Hungary
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Naturhouse extends its international presence to 31 countries after recently entering Hungary
Barcelona, 23 June 2016.-Naturhouse, a company specialising in the sale of diet products and dietary re-education, has taken a further step in its international growth strategy by entering Hungary. With the opening up of this new market, Naturhouse is now present in 31 countries.
Naturhouse’s arrival in the Hungarian market comes about through a master franchise agreement with local company Natur Diet ZRT, owned by businessmen Sandor Makra and Zoltan Ban. Through the agreement, Naturhouse will open a total of 50 new stores over the next seven years. The master franchise model is the formula selected by the company for operating in markets that recommend this approach due to their socioeconomic conditions.
The group’s arrival in Hungary represents entry to a key Eastern European country, given its high population levels and positive growth outlook for the coming years.
This new market is another step forward in the company’s intense international growth process, with operations in 31 countries via 2,123 centres.
According to Félix Revuelta, Chairman of Naturhouse, “Our entry into Hungary is further testament to the extraordinary work being carried out to expand our business beyond our borders and, through this, improve our figures. Hungary–the country with the 6th largest population in Eastern Europe–is forecasting GDP growth of 2.5% over the coming years, which will doubtless allow us to take advantage of both a period of expansion and our experience in this part of continent, where we already have more than 450 centres.”
About Naturhouse
Naturhouse is a Spanish business group listed on the Spanish stock exchange that works in the diet and nutrition sector, with a proprietary and distinctive business model based on the “Naturhouse Method”. The method combines the sale of food supplements with free, personalised advice and monitoring from a qualified specialist. Since it opened its first shop in the Spanish city of Vitoria in 1992, Naturhouse has provided advice to more than 5,500,000 people. The company, which operates in 29 countries, had 2,123 centres at 31 December 2015, both directly operated and franchises. Naturhouse is the only diet food business to be present throughout the whole value chain, from product development and manufacturing to sales and customer assessment. This, alongside the business’ low investment requirements and an attractive return for franchisees, has meant the company has received numerous awards. For seven consecutive years, it has been selected as one of the top 100 franchises worldwide by Franchise Direct.
For further information, please contact Kreab:
Mireia Corchon (+34 934 185 387) mcorchon@kreab.com/ Óscar Torres / José Luis González (+34 91 702 71 70) otorres@kreab.com/jlgonzalez@kreab.com
