Naturhouse enters Malta and extends its international presence to 30 countries
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Naturhouse enters Malta and extends its international presence to 30 countries
Barcelona, 14 April 2016.-Naturhouse, a company specialising in the sale of diet products and dietary re-education, has taken another step in its international growth strategy by entering Malta. With the opening of this new market, Naturhouse now operates in 30 countries.
Naturhouse’s arrival in the Maltese market comes about through a master franchise agreement with local company Nifra SRL, owned by businessmen Salvatore Duscio and Vincenzo Castiglione. Through the agreement, Naturhouse will open a total of 15 new stores in the coming seven years. The master franchise model is the formula selected by the company for operating in markets that recommend this approach due to their socioeconomic conditions.
This new market is another step forward in the company’s intense international growth process, with operations in 30 countries through 2,123 centres. Naturhouse plans to open at least 71 new establishments during this financial year, in order to comply with its guidance for 2015-2016. The plan itself consists of opening 240 centres over the period.
According to Félix Revuelta, Chairman of Naturhouse, “Our entry into Malta is not just further testament to the ability of our business to adapt to new markets and the company’s potential for growth, it is also a new channel for driving our accounts, in other words, creating value for our shareholders.”
About Naturhouse
Naturhouse is a Spanish business group listed on the Spanish stock exchange that works in the diet and nutrition sector, with a proprietary and distinctive business model based on the “Naturhouse Method”. The method combines the sale of food supplements with free, personalised advice and monitoring from a qualified specialist. Since it opened its first shop in the Spanish city of Vitoria in 1992, Naturhouse has provided advice to more than 5,500,000 people. The company, which operates in 29 countries, had 2,123 centres at 31 December 2015, both directly operated and franchises. Naturhouse is the only diet food business to be present throughout the whole value chain, from product development and manufacturing to sales and customer assessment. This, alongside the business’ low investment requirements and an attractive return for franchisees, has meant the company has received numerous awards. For seven consecutive years, it has been selected as one of the top 100 franchises worldwide by Franchise Direct.
For further information, please contact Kreab:
Mireia Corchon (+34 934 185 387) mcorchon@kreab.com/ Óscar Torres / José Luis González (+34 91 702 71 70) otorres@kreab.com/jlgonzalez@kreab.com
